Marketing
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Upfront Negotiation Room

A talking AI agent for upfront and annual negotiations. The headline CPM is the number everyone argues about while the value sits in the make goods, the positioning and the flexibility to shift budget. It tracks what has been offered elsewhere in the market, keeps the full package in view rather than one number, and records the terms agreed so the reconciliation later has something to check against.

UpfrontsNegotiationMedia Buying

What this agent does

  • Tracks offers across the market for comparison
  • Keeps the full package in view, not just CPM
  • Captures make good and flexibility terms
  • Records the agreed terms for reconciliation

Connected data sources

MediaoceanNielsenConfluence

Best for

  • Investment teams in upfront negotiations
  • Media buyers on annual deals
  • Agency trading leads with publishers

Deploy this agent

Launch the Upfront Negotiation Room in your Google Meet calls in minutes. No engineering required.

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