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Programmatic Transparency Review

A live meeting agent for programmatic transparency reviews. The gap between what a client spends and what reaches the publisher is where agency trust gets lost. It walks the room through the fee structure, the supply paths being used and what is disclosed to the client, and flags where the arrangement would be hard to explain if the client asked directly. Transparency reviewed internally before an auditor does it for you.

ProgrammaticTransparencyTrading

What this agent does

  • Walks the room through fees and supply paths
  • Shows working media versus everything else
  • Flags arrangements hard to explain to a client
  • Records what is disclosed and what is not

Connected data sources

The Trade DeskMediaoceanConfluence

Best for

  • Trading desk leads reviewing transparency
  • Agency finance on programmatic fees
  • Client service preparing for disclosure

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